How It’s Going to Be

“I have seen the past and its future is looking bright.” There are certain events or objects we encounter that evoke a sense of where we came from and where we are going, and in the re-introduction of the Indian® Motorcycle brand, we have seen the past and it is truly the sign of things to come. So, is it possible to hold the idea of “days gone by” in your hand, and feel the same wind as it brushed up against those early riders of this iconic Indian® motorcycle? Of course it is. The Thunder Stroke™ 111 easily pulls you into the here and now.

Few brands have this kind of power. The power to move us physically and the power to evoke emotion. After all, it is those two elements that have caused hearts to beat faster and memories to be made. Memories that withstand time. Just like an old, dog-eared black and white photograph that speaks volumes about its subject; the stories, the people and the times, all in a single snapshot that only took seconds to create. That split second, when time stood still, has preserved the moment for all to see. Indian® Motorcycles were there. There when life was hard and the people were harder and on the verge of there own destiny, much like we are today. We take it all for granted, but as they lived in the early 1900’s things were happening and happening fast. They too, took it for granted.

We are no different from our predecessors. We seek the freedom and adventure that life brings to us every day, and we desire what the future brings – without giving up our past. The past that defines us and made us who we are; Enthusiasts. We “make history” each time we ride, only we aren’t aware of when exactly it’s happening. It just happens. Somewhere, someone is taking that memorable photo right now that will be looked upon by another generation and their reaction will be the same then, as it is for us today. A different time and a different place, telling stories of how it used to be. Or rather how it’s going to be?

I believe Indian® Motorcycles are here to stay. Over the years they have come and gone, much like a dream with hopes of “someday.” But today is that day. History has repeated itself and Indian® Motorcycles has a future derived from a time when pride, excitement and a passion was the main ingredient to ingenuity. Just like it is today.