There is always two sides to the same wooden nickel. My last post told you of the events of my travels to the 2026 Sturgis Rally, but there is, of course, the story that lives on the other side of said nickel.
This rally for me almost didn’t happen for various reasons. For I’m not sure why the struggle, but for the first time that I can remember, every day I kept talking myself out of going. I touched on it in the previous post, with my Road King having an issue, the Toys ‘r’ Us tent, the heat and whatever else I could come up with, I felt like for once this 12 o’clock hour clause was actually going to be implemented. Now that’s just crazy talk.
The truth is this my gut was telling me not to go. My head was telling me one thing, my heart was telling me another and my gut in all it’s glory, was telling me not to go. A little known fact about me is I dream every night, in detail. I usually can’t remember much after I wake up but sometimes I do. Some dreams are vivid and in color, some are on repeat, but nonetheless, every night. Do I usually listen to my gut? I always take it into consideration, but for me I’ve purchased more lottery tickets based on this midsection of my body with no results, so there’s that. But these dreams…
As motorcyclists, there are lots of things we must consider and one of them is whether or not this steed we straddle is going to get us there and back. I may have this carefree way about me with a ‘send it’ attitude, but this is serious business. Breaking down on the way to work is one thing but when you need to figure shit out on the side of a road with help hours away, it takes on the classic scenario of the old Tracy Lawrence song Find Out Who Your Friends Are. Rolling my pant-leg up for help went away in my mid-20’s and besides, when I pull my helmet off and set it on the road next to the motorcycle as the universal sign for help, the biker community usually comes running. Did I mention these dreams?
It truly was more serious then I make it out to be. There were plenty of Rally updates on social media about the many early-rally accidents, and over the years I know this is always a possibility. New riders, old riders alcohol and just people not paying attention can make a fun event not so fun. All this along with these dreams of previous rallies where close calls that I remember came back to life. I was completely in this head of mine with the what-if’s and maybe’s that I wondered if it was worth it. I hadn’t actually ridden to the rally for the last three years, and I also wondered if the old man in the mirror could actually do it anymore.
I needed to prove it to myself. I needed to get back to this ride, to this place in my head where life lives
Send it. Those words keep coming back to me. I needed to prove it to myself. I needed to get back to this ride, to this place in my head where life lives. I needed to be the young man that still gets up in the morning thinking he can do anything. The two sides of the same wooden nickel – How old you are versus how old you feel. Internal struggle versus life’s real struggles. I’m not dead yet, and why all the worry? Maybe it’s the fear of letting myself down, but for crying out loud I let myself down every day with my eating habits.
I needed this ride. Not so much to Sturgis, but a ride far enough to get out of my own head. I needed this ride to know why I ride and in some way to prove that my gut isn’t always right and my dreams are just that. It was a good rally for me although it was a quick trip but with many hours in the saddle to put my head in a better place. You know, like inside my helmet.
Well, for a few weeks prior to this year’s 86th annual rally I wasn’t sure I was going to make it. I always have the clause written in that the plug can be pulled right up to the last minute and the trip could be canceled. This year I felt like things were just working against me and due to poor planning (zero planning) the heat, this ridiculously small three-man tent I’ve only used once before, and a few weird dreams telling me to pull the plug. On top of that, I needed a new back tire to make the trip and due to once again, poor planning (no planning) I had to get it installed at work a couple of days before. Oh, and did I mention, on a morning ride to work just a few days before all this my Road King went into limp mode at a stop sign and just like the the term “limp” I made it to work without any throttle. Ugh. After Wayne put it on the lift, it was determined that we don’t know exactly the issue. So what do you do? You pack your suitcases and go. Screw it, let’s ride.
The ride there was pretty uneventful. Along the way I spoke with riders headed in both directions and I realized for some it was their first trip and for others it was a similar situation – last minute with minds changed to go is not unusual, and the length of how long to stay to be determined. Even I wasn’t sure how long I would be gone but deep down I knew it would be determined by weather, my mood or even the tolerance of a three-man tent. Little did I know…
750 miles later, I was confused. Not because of the heat or dehydration, but why it was 750 miles. I did go a different way but when Jeff leaves the station traveling at 70 mph, what time does he arrive at the rally? 11 and a half hours later I rolled into the campground. I needed a shower and to set up camp. Boy that tent looks really small. I throw all my gear in it and head into town to get something to eat. Once I got to Main Street I parked and headed to the Loud American for the usual beer and beef tip basket. It’s great walking around checking things out, and running into people you know. I’ve known Buffalo Mike for years coming to the rally and to see him within an hour of getting here is crazy. But is it really crazy? What’s crazy is this ritual of him putting his helmet with horns on my head. I guess we all have our thing and this happens to be his. He’s a great guy but if its hot and you’re sweaty, lets just shake hands. Hopefully, this helmet/horn/hair thing will end up in the Sturgis Museum as a tribute to the man who loves this rally.
After walking around a bit I decided to head back to Lamphere Campground and call it a day. As I parked the bike next to this 3-man dome tent I actually thought back to a couple of trips I made where I had the wrong rain suit packed. Apparently, I had mistakenly packed my wife’s rain suit for a trip to Boston, then forgot to take it out and replace with mine for the second trip with the Ride 50 at 50 boys. Anyone who has read any of my stuff knows the rain suit struggle was real. This tent is going to be a tight fit. I wonder who thought that three men would actually get into this thing. As I literally crawled into this torture device I knew it would be even harder to get out of in the morning.
Tuesday morning. Rough night sleeping even with ear plugs in, but necessary with Glenco Campground close by. I’m happy to have survived the night with a couple of hours of sleep, but I still need to get out of this tent with some dignity. I’m an early riser and it’s still dark but there is no way I’m even getting my socks on inside this dome from hell. Everything I packed with me is also in here so there’s that. I unzip the door and make my way outside and climb into an upright position, gather myself and head to the campground HQ for coffee. Last year while sitting at a table by myself, a guy and his girlfriend came over and asked me about my BMW F700 GS that was parked in front of us. We talked for about an hour about life and the rally, and all the things motorcycle related. He was a former member of a 1% club and had the tattoo of the club on his neck. I’ll admit, he is a great looking guy and a wonderful conversationalist, and I enjoyed talking to him and his girlfriend. The same thing happened again this year. Sitting at the same table, they walk up and sit down with me and we picked up where we left off. This to me is what this rally really is. We said what we always say – see you next year as hands were shaken.
I rode into town and parked on Main Street. Not much going on as it’s 8 am so I walk around a bit. It’s already hot and I’m figuring out what is on the agenda today. I walked over to the Indian Motorcycle display and met Pat Cornell who has set several world records on his Indian. I have followed him on social media during his record-braking ride and it was a pleasure talking to him. 146,000 miles in 146 days? I rode 750 yesterday to get to the rally and my ass was kicked. I didn’t mention that to him.
Back over onto Main Street, I see a guy changing his oil on a Kawasaki Vulcan 900. On Main Street. At 9 am. I have seen some weird stuff, but c’mon man. I’m not sure what the other guy is doing, but this is a first for me. (editor’s note; it was more serious than changing oil, But c’mon man)
Did I mention how hot it is? I walked over to a house on Lazelle Street where for the last 17 years a family has put up a stand and sold bottle water and soda. I have stopped here for years and watched their two girls grow up. I spoke with Kathy, their mother, as she was working the stand by herself until one of the girls comes to help. By the way, both girls are now flight attendants and they paid for college working during the rally. Again, this is what the rally is to me. Did I take a picture? Sorry, I didn’t. I walked over to he J&P Cycle corner and sat down on a bench in the shade. The rally is starting to get busier and I’m a people watcher so a bench is a great place to be. It never fails. Someone always sits down right next to me. I mean right next to me. This older guy and his wife were walking in the store and he said with a grump tone “I’m sitting here” and he did. She went in while he and I talked about the usual. They’re from Missouri and I heard about how she wants him to get a new helmet and he doesn’t want too. I heard about how she is ten years younger at 65 than he is. I heard how she brings the small dogs with them and he likes that. You know, life story stuff. She came back out and said let’s get you a new helmet – he said NO! and she walked back in. I said communication is the secret to a lasting relationship and he agreed.
Mid-day I decide to go to Rapid City to Black Hills Harley-Davidson. Big place, lot’s of vendors and some serious business of service, bike sales and parts and accessories. On the way over, east-bound traffic started to back up and of course mostly bikers and the like. It’s hot and not the type of situation that sells motorcycles if you know what I mean. This takes the fun right out of it. Thinking the worst is up ahead, after 30 minutes it ends up being a semi truck having mechanical issues. It could have been something worse.
I leave Black Hills Harley and head over to Texas Roadhouse just down the road. I take a seat at the bar and start the usual banter with those close by. I noticed they have a Texas Roadhouse Rally shirt and I tell the guy next to me that I’m leaving with one. He laughed, I laughed and it was game on. I asked the waiter and he was very sure that it wasn’t going to happen. I asked the shift manager and she laughed like I was kidding and said they’re only for employees. I said I would fill out an employment application if that would help. They weren’t hiring. But out of the back came the store manager with a shirt for me and I was shocked (not really). Maybe they’ll call me in to work a shift or two.
Heading back after scoring the shirt I hit hard rain on I-90. I had the idea all I needed was my rain jacket not pants on and clearly I don’t know anything. I pulled off at an exit followed by an old man and we sat at the stop sign while it rained. Knowing it wouldn’t last, it wasn’t worth putting my rain pants on over wet shoes and jeans, I stood there like a man and just let it rain on me. What about the old man? Yeah, I’ve had better conversations. He just wasn’t a happy guy. I even told him about my new t-shirt and he didn’t care. Seeing a small break in the rain, I took off for the Full Throttle Saloon.
Pictures won’t do it justice, so why bother? It’s big and loud and holds lots of people. The main reason I go is for the Michael Lichter bike show. It’s quiet in here and the custom bikes are great. And once again pictures won’t do them justice. I also spoke with a guy from Australia and we became fast friends. Lot’s in common except for his cool accent and full head of hair. I liked talking to him because he brings a perspective to the rally we in America often lose. He loves it here and the rally for him doesn’t disappoint. He shook my hand and appreciated the conversation. Likewise, my friend.
The Full Throttle Saloon is quite the place. I always go in the afternoon before the concert goers start to show up. It’s crazy enough but I don’t need more crazy. As I headed out the door to get on the Road King, I spot this individual just standing in the parking lot. I thought to myself, here’s a person who doesn’t fit in but also one that does fit into the Sturgis Rally. You can see it all here if you just look up from your phone. The people, the stories, the sights and sounds. It’s all here. For a couple of weeks, people come from all over the world to be who they want to be. Whether it’s authentic or just for show who knows or cares. But somehow I took his picture without him knowing. Welcome to the rally!
Time to head back to camp to figure out if I’m going to stay another day or head back Wednesday. Looking at the weather, there is rain in the forecast so I’m leaning on packing my suitcases and heading back. While thinking this through, I pulled up to my miniature size home only to see that one of the two poles that holds my whole life together has snapped. Yep, I might as well be sleeping in a bread sack. This was the sign I needed to pack up and leave. Oddly, I slept like a champ with a tent folding up around me. I woke up, slithered out of the tent, packed up and headed out just as the sun was coming up.
The first 180 miles we great. The temperature was cool but warming, and the Road King had been humming along great this whole trip. I stopped in Alliance Nebraska for gas and you could feel the heat rising. The rest of the ride will be miserable, and it was. But I rode like the wind, and for once I didn’t listen to music on the ride home. I thought a lot about stuff I haven’t thought of for a while. Things that needed to be sorted out or rehashed in this beautiful mind of mine. You know the one – right under this beautiful head of hair on my head.
What is next year going to be like? Have I had enough of this rally? I don’t know, but I have a few months to think about it. As for the other stuff, there will need to be more time sorting those thoughts out. After another 750 miles on Wednesday, I realized I rode there and back in 24 hours total on Monday and Wednesday and I spent a total of 36 hours at the rally. Worth it? It was, but it wasn’t easy. As for the tent? I left it in the trash. The Road King? Never missed a beat (I wasn’t worried at all).
There’s plenty of talk the last couple of years about Harley-Davidson. Most recently with the CEO Jochen Zeitz, stepping down, the internet has had plenty of posts and comments from those who want to weigh in on what H-D has done wrong. Disclaimer; I don’t have the answers.
I’m mostly writing this from my experience, and basic knowledge of being a Harley enthusiast and owner of many Harley-Davidsons. I’ve work in the motorcycle industry for over 16 years and have had my share of long conversations about the Motor Company and what appears to be, a business in decline. So here are some of my thoughts on the matter and since my phone isn’t ringing, apparently nobody is asking me.
Social media can be quite the venue for opinions and observations. I have spent more time than I really should reading comments from many fellow riders who feel passionate about what is going on behind the Motor Company’s shrinking dealer network, seemingly higher prices, aging core customer base and the reason H-D is where they are.
I sold new Harley-Davidson’s for 10 years and I admit, I like the brand and what it represents. At that time I felt that it truly was a lifestyle – at least that’s how I sold them. But honestly, I also believed it, and perhaps I still do. But motorcycles, regardless of the badge on the tank, is a lifestyle. The difference is the Motor Company took it all to another level. From the history of Harley-Davidson and their compelling story, to where they were assembled and how it all ends up at a major rally near you is fascinating. It was easy to get the potential buyer excited and sold on the dream. Whether the customer never went further than to a HOG meeting at their local dealership or decided to go coast to coast, the picture would get painted and all that was left to decide on was what accessories to add and get them to finance. The Customer Path was almost complete. Then came the casual clothing, leather riding gear, poker chips and all sorts of gifts and collectables. The Bar and Shield appeal is strong, and for many years this loyal customer was happy to be a part of a much larger association of riders.
I haven’t sold a brand new Harley since the fall of 2017 but I’m still in the powersports business. We do sell used Harley-Davidsons and have great success with it. In recent years, I’ve been somewhat surprised how values of used Harley’s have fallen. Just to be clear, the wholesale market on used inventory is fluid for all makes, but even I have been surprised with the low values and the plethora of used Harley’s for sale both in the market and at auction.
So I believe the answer to the question of why Harley-Davidson is struggling is in how you are answering this serious question:If you are in the market for a new motorcycle, are you considering a Harley? If not, then why? Are you aging out? Does Harley-Davidson not offer what you’re in the market for? Retail pricing of a new Harley? Dealer location? Politics? All of the above?
I’m a soon-to-be 63 year old average consumer/enthusiast and I can’t see myself not owning a motorcycle. I currently ride a 10 year old BMW F700GS and usually trade about every two years. The nearest BMW dealer to me is 145 miles away. The nearest H-D dealer is 65 miles. I also own a Harley-Davidson Low Rider but it’s not my daily. Retail pricing? I don’t see any reason to buy a new motorcycle of any brand as there are plenty of low-mileage used inventory available. Oh, and I’ve owned nine Harley-Davidsons (only one brand new), I work at a Kawasaki dealership, and have ridden to the largest motorcycle rally in South Dakota for 17 years. Hmm, maybe the problem isn’t Harley-Davidson.
I believe all brands have the same issues. The big difference is most other brands offer something for the whole family. Youth dirt bikes and ATV’s, personal watercraft, side x sides for work and play, dual sports and street bikes. Poker chips? Not so much. Perhaps, Harley-Davidson should open the door for dealers to have the opportunity to be multi-line. Let dealers run their business how they see fit. If you want to remain exclusive H-D, so be it. But if a dealer can offer up solutions to an active family, build potential customers from an early age, fill the service department with more work and give their customers a chance to grow into a Harley-Davidson motorcycle, it might make a difference.
The Harley-Davidson lifestyle is just their version of the powersports lifestyle. There isn’t anything in the rule book of riding that says you can only own one brand at a time, and you must only ride on the street and in groups of more than five. We ride, we race, we raise a family and make friends out of strangers because of these damn things. Again, I don’t claim to have the answers. But I’ve seen those great customers fade into the lifestyle of recreational SxS’s, toy-haulers and grandkids and then come in for another motorcycle.
I believe Harley-Davidson has it’s place in this world. Maybe their vision has been clouded by the smoky burnouts, but with the right person behind the handlebars maybe there is hope. I’ll ask once more; If you’re in the market for a new motorcycle are you considering a new Harley-Davidson? And if not, why? The Motor Company might want to know.
Sometimes, the answer to most questions in this simple mind of mine is to grab the handlebars of my motorcycle and go for a ride. In my last post Tomorrow We Drive, I talked about winter riding and how we need to find those brief opportunities to get the bike out and depending on your region, those brief moments maybe few and far between. But if you’re lucky, this may not be a concern. I’ve heard there are parts of the country where you can ride in relative nice weather all year long. Oh, the luck.
The Winter Blues
I work in the motorcycle/powersports industry and I stare at this stuff all day long. I talk to many folks that buy bikes and such in the winter as well, and I guess in some sort of twisted way this is me subconsciously grabbing my handlebars to get a fix. You don’t have to always ride a motorcycle, but it helps when it comes to the I can’t ride today blues. Paycheck? Oh, that too. When you think about, talk about, work around and ride bikes all year long, and still want to go for a ride? Hi, my name is Jeff and I might have a problem.
“When you think about, talk about, work around and ride bikes all year long, and still want to go for a ride? Hi, my name is Jeff and I might have a problem.”
I’m pretty fortunate to do something I love. I’ve been lucky as an adult to really not have a job that sucked, but this particular industry has allowed me to be who I am without everyone thinking I’m crazy. There are a lot of great people I’ve met and gotten to know that I wouldn’t have otherwise had the opportunity to. Hmm, I wonder if they say the same about me? Of course they do.
Now that we’re a couple of weeks away from a new year, I know it won’t be long before the daylight lasts a little longer and the temperature becomes more comfortable. It’ll be fine, right? I’m not the only one thinking about this I’m sure. Well, except those living in a place where it’s unimaginable to reside somewhere that has seasons.
And so I sit on this cold, windy day looking at the forecast. Sunday looks like a possibility and it might be nice to ride around this small town I live in. Even a short ride can go a long way with me this time of year. And if the ride doesn’t happen you’ll at the very least find me at work thinking and talking about it.
It’s different riding motorcycles in November. The weather can be all over the place, and the daylight doesn’t last as long. Tonight, riding home from work, I’m watching the sun set behind me and the shadow of myself beside me – both seem to be moving too fast. After another hot, dry summer the cooler temps are refreshing. The getting darker sooner part doesn’t help, but with my right eye looking out for deer crossing the road, my left eye is just plain being lazy.
I feel the cold in a different way now. As a young man, I would just push that uncomfortable feeling of wind-chill out of my head and ride along. Now, it creeps in a little deeper into the jacket letting me know that the heater in the truck still works just fine. Tomorrow, we drive.
Now, I’m not saying I’m getting soft. Smarter? Debatable. I do know this riding motorcycles outside of fair weather is not for everyone. I’ve done it and mostly enjoyed it. There are always moments during any ride, even the most beautiful day can be, dare I say, a chore. Add a dip in the temperature, rain, wind, untrained wildlife, darkness and cell phones behind the steering wheel, and we have the makings of drudgery.
“… push that uncomfortable feeling of wind-chill out of my head and ride along. Now, it creeps in a little deeper into the jacket letting me know that the heater in the truck still works just fine. Tomorrow, we drive.”
But boy, do I love riding motorcycles. It truly is worth it. Inside that helmet of mine you’ll find a smile and even on those rides where the heat is unbearable or the cold feels colder than normal, I love it. But… there is a point where before there was no point. On those colder mornings I’m easily convinced to drive, and of course the hour long commute one way can be a stretch. I’ve found that around 45 degrees for an hour is plenty for me now. When the commute was 20 miles, single digits were tolerable. I was also 15 years younger and rode like the wind.
I pretty sure winter roles around about the same time every year for all of us and as a motorcyclist, we just put a bookmark in it until we can catch a random day of warmer temps and sunshine. Oh, and to make sure it’s between the hours of 7:30 am and 4:40 pm. Looking at the weather forecast for the next seven days, one thing is for sure. Tomorrow we drive.
As I rode to work in this month of December, the temperature hovered in the mid-thirties. A full moon ahead of me, the sun rising over my shoulder, I can see the winter colors telling me we’re a few months away from the smell of Spring. Wait, do colors have a smell?
While the miles tick by on my commute, my mind wondered to spending longer days in the saddle and more consistent temperatures to ride every day. I’ve ridden many winters on my Harley’s but this winter I’m on my BMW GS. The view is different as the seat is higher, but my wishes of warmer weather will always be the same. I wonder what trips are in store for me in 2020?
I also just finished reading Ted Simon’s book Jupiter’s Travels for the third time, and as always, it makes me realize there is so much more world out there and at the same time, the world is such a small place. Heck, there are a few places and roads in Kansas that I have yet to see, so I’m not real sure a trip through Mongolia is on my schedule for 2020. As I ride across the prairies of my home state, maybe I’ll just pretend I’m there. Kansas/Mongolia. Kangolia.
I’m not real sure a trip through Mongolia is on my schedule for 2020. As I ride across the prairies of my home state, maybe I’ll just pretend I’m there. Kangolia.
I know, the modern day convenience of gas stations, fast-food restaurants and manicured roads can leave a lot to the imagination, but you know what? It’s the people. The people you meet and engage with are the true sights and sounds of an epic ride. Even with that dramatic scenery we all crave, and those lonely miles in the saddle where I find I do my best thinking, it’s those faces and the conversations I remember. The handshake or wave, sharing a connection with locals that always ends with a smile. That’s what Ted Simon speaks of and it’s so true. Even in my home country or my home state of Kansas. The motorcycle I’m on is a way of introducing me to perfect strangers.
While my dreams of riding around the world may never happen, it’s just nice knowing those that share the same feelings of adventure with me. Whether through print or video, or even in person, I know the experience is real, the people are real and the landscape is worth the ride.
While the riding this time of year leaves me longing for a big ride through vast territory, I’ll settle for whatever the weather will allow. Short days and shorter trips are enough for now.
The struggle is real. I can only imagine walking the hallowed halls of the Harley-Davidson Motor Company in 2019, the weight of a legacy built by Harley and Davidson brothers pressing down on you. With over 115 years of constructing this legendary icon and searching for the ways and means to continue this brand for another 115 years, must be stressful. A brand that has survived through literally generations is quite a feat, all-the-while forecasting the future wants and needs of their customers and trying to remain relevant in a ever changing landscape. It’s not easy living in the present and the pressure must be tremendous.
I have to hand it to The Motor Company. The last few years they have made a commitment to bring a plethora of new models to market and contrary to what we see about the LiveWire, not all of them are electric. The new Pan America and the Bronx are classic examples of a more forward thinking company. I, for one, have traded my off my Harley-Davidson Road King for a BMW GS. After logging several hundred-thousand miles on Harley’s tying to find myself, I’ve come to realize I may be hiding down some lonely gravel road or cow trail. And a Gravel Road King it was not.
I, for one, have traded my off my Harley-Davidson Road King for a BMW GS. After several hundred-thousand miles on Harley’s tying to find myself, I’ve come to realize I may be hiding down some lonely gravel road or cow trail. And a Gravel Road King it was not.
But these challenges aren’t exclusive to Harley-Davidson. This modern day dilemma finds a cell phone in every hand instead of a throttle. It’s easier to watch a few internet sensations on YouTube doing what we all should be doing – getting out and experiencing life the way it should be. I applaud Harley-Davidson for taking a leap into other segments, and the development of the Pan America and Bronx are a great start. Looking back, maybe the relationship between Buell and The MoCo came at the wrong time. And before you comment under your breath, the Buell Ulysses was a good motorcycle. And let’s not forget the Sportster XR1200. This is a classic example of Harley actually stepping up their game with a model and a market that wasn’t ready. With all the hoopla surrounding the Indian FTR1200, one would think the XR1200 would be a success on today’s showroom floors. We get excited about new models, but if customers don’t make the purchase, plugs get pulled. Another good bike lost to lack of sales.
Just as the Founding Fathers would never fully see the success of the motorcycles they built, they could truly see the effect their motorcycles had on riders of the day. Besides basic transportation, their motorcycles were a part of the social piece that Harley-Davidson is known for. Rides, races and gatherings brought those with this common bond together – and the sights, sounds and smells were the glue that kept it going. With all this social media we have now, I believe something is missing. Maybe it’s the social part.
…their motorcycles were a part of the social piece that Harley-Davidson is known for. Rides, races and gatherings brought those with this common bond together – and the sights, sounds and smells were the glue that kept it going.
I consider myself an average guy. As a Harley-Davidson enthusiast maybe I’m part of the Motor Company’s problem. As I get older, I’m finding I still love all things motorcycle, but my interests are changing and my desire to see the same roads differently are high. Let’s throw in a random dirt road or trail in for good measure. My last three Harley’s were touring bikes and right now I don’t need another one. I need something that takes me back to when I first started riding and the joy I felt. A dirt bike? No. Because I still need to commute and have the ability to travel. When selling motorcycles over the years I’ve always said “any of these bikes will take you wherever you want to go, but is that how you want to get there?” And at this moment in my life, my Road King isn’t how I want to get there.
As I get older, I’m finding I still love all things motorcycle, but my interests are changing and my desire to see the same roads differently are high. Let’s throw in a random dirt track or trail in for good measure.
Had the Pan America’s release been a few years ago, I would have been riding one. I like it. I also like the direction Harley is going but with it comes the struggle of bringing it’s customers along for the ride. To build excitement for new and old riders alike can be difficult, but not impossible. It can be harder for a company like Harley as they are continuing their legacy. When rumors of the Rushmore Project came out for the 2014 model year, before the Twin-Cooling was introduced, I said in a previous blog post if they build a liquid-cooled bike the masses will buy it. I hope the same for the Pan America and the Bronx.
UPDATE: I’m back working in the powersports business. But c’mon, you knew that would happen.
After taking approximately 16 months off from my previous gig at a local dealership I proceeded to haul RV’s around the country. Now I’m back doing what I thoroughly enjoy. After hitting a proverbial wall in the motorcycle business, which left me dazed and confused, I’ve found a new enthusiasm. I wondered if I’d ever get it back. It’s back.
We all know the struggles this motorcycle biz has had the last few years. The industry as a whole has been trying to figure out how to get previous customers to buy again and fresh blood into the sport. I’m positive there is no time being wasted or energy conserved to bring new models and ideas to fruition, while the experts are trying to get a grip on the secret recipe for growth. In spite of it all it’s really a great time to be a part of this. The flip side is getting that enthusiasm back to the dealer principles that have been feeling the weight of sluggish sales and fewer door swings.
But let’s face it, we have a generation or two not interested in smelling like exhaust, their hair styled by a helmet, or putting their disposable income on the counter of their local dealership for a new or gently used motorcycle. And of course, the internet has impacted every facet of this industry – just as it has every other brick and mortar business down the street. Let me be clear here, every business has its challenges – whether it’s competition moving into your territory, price wars or brighter/shinier objects for sale. That’s business. But the internet is open 24 hours a day and has an audience reach that can’t be rivaled. Don’t believe me? Look into the palm of my hand. Or your hand for that matter. That device we hold is our window to the world around us. Plus lower prices, free shipping and 24/7 phone support is pretty attractive, but not nearly as attractive as our friendly staff. Have you seen these faces? You would see them if you would just look up from your window to the world. Human interaction seems to be waning, would you agree?
That’s business. But the internet is open 24 hours a day and has an audience reach that can’t be rivaled. Don’t believe me? Look into the palm of my hand. Or your hand for that matter.
I can sit here and make excuses as to why inventory isn’t being moved, but do we have to make things harder than they really are? Are we truly so absorbed with the larger picture we forget the fundamentals of building a customer base and exceeding expectations during the customer buying experience?
I recently read an article online at Cycle World written by Seth Richards about his experience of trying to buy a used bike. I liked it so much I read it twice. And as a motojournalist, Seth knows bikes. As for me, someone in this business, it hit me square between the eyes. I get it. I know exactly where Seth is coming from. We as dealerships need to understand how important every customer is and how easy it is for a buyer to walk right down the information super-highway to find another bike. Oh, and with their cash in hand.
It’s true. As painful as it is for me to say, I too have walked into a dealership only to leave dumbfounded – and for a host of reasons. Not being greeted or acknowledged, a staff lacking knowledge (or even more so, a salesperson that has never ridden a motorcycle), and a retail space in disarray with faded and dusty merchandise. Attention to details? how about attention to your customers. There are also dealers that do a great job and it shows. These dealers are usually moving more merchandise because of it. I will admit, we all can do better each and every day.
I’ve wondered if the last few years of flat or negative numbers has had a larger impact on dealers than originally thought. With a combination of internet competition, lower profit margins and a switch in consumer interests from things mechanical to digital has dealers scratching their heads. But more importantly, the loss of enthusiasm and focus that pulled so many into starting a motorcycle shop in the first place. I’ve spoken with dealerships that are on the verge of closing if “this year” isn’t any better than the last. Little do they know, that may be a self-fulfilling prophecy.
But more importantly, the loss of enthusiasm and focus that pulled so many into the business to begin with. I’ve spoken with dealerships that are on the verge of closing if “this year” isn’t any better than the last. Little do they know, that may be a self-fulfilling prophecy.
I encourage you to read Seth’s article in the link above. He has a point – several things going wrong in the sales process cost the dealership not only a valuable sale, but also a more valuable customer. I don’t know Seth personally, but I do know folks that have had similar buying experiences with virtually the same result. The dealer maybe had a couple of opportunities to salvage the deal with Seth, but he left disappointed. I don’t blame him.
While you’re shopping online for parts, gear or bikes, I ask that you give your local shop the opportunity to earn your business. The better your relationship with your dealer, the better things will get all around. Spend a little money locally but don’t be afraid to get online as well. We are quick to rate our online experience, but in the case of Seth’s personal experience I would recommend pulling the dealer principle (if possible) aside and explaining the reason for not buying. Either they will accept this as constructive criticism or they will reinforce your decision to buy elsewhere. Thanks for the article Seth!
Writing a blog about motorcycles and my deep thoughts and perspectives about riding has opened up a whole new world for me. Within the last few years I’ve made several friends and contacts within this industry and I’ve had the opportunity to read some amazing blogs and articles written by these folks. When I started doing this there wasn’t any hope for me. I thought of this as more of a journal – a place to put what I’ve had stored up in my head just so I wouldn’t forget it all. But it has become so much more than that as its the inspiration of those who truly live their lives as an adventure. They take it beyond what I affectionately call the “city limit.” The city limit is an imaginary boundary I have put myself in growing up in a small town. Much like a dog with a collar and an invisible fence, I may feel a shock if I ever leave this small town.
The city limit is an imaginary boundary I have put myself in growing up in a small town. Much like a dog with a collar and an invisible fence, I may feel a shock if I ever leave this small town.
But for some of these riders and writers it has become a way of life. They have taken a dream and turned it into a reality of sorts – an adventure if you will. To create a world where words and roads meet can be a wonderful thing, and I have enjoyed following these people along their journey while they bring their experiences to life. It takes a lot to do this and the sacrifices are many. Time away from family and friends, living along the road or trail and pulling down some meager wages can add up to burnout and frustration at times, but they keep plugging away at it.
Dharma Anchor is a great example. I always enjoy reading Vallaree’s blog and looking at her amazing photography as it puts me right there in the moment as if I’m standing next to my motorcycle seeing it with my own eyes. Traveling by motorcycle, her view and descriptions are spot on and this is obviously pure talent as I know how difficult it is to convey. I love this blog.
Sharon Faith is and adventurer and writer from Florida, traveling on her Suzuki V-Strom and writing about her travels. She’s finally found her way to Alaska and from what I can tell she is loving every minute of it.
Dannell Lynn is currently hitting all 50 states and Canada in a year’s time on her Triumph motorcycle and writing about it on her blog Black Tie to Black Top. She has traveled the world and touched many lives along the way. To make this kind of commitment is an amazing thing for sure but I know the true reward is the people she meets along the way. Let’s face it, we ride motorcycles but it is the places and people who make the trip an adventure. Safe travels my friend.
Alisa Clickenger is proof that life isn’t always headed in the direction we think it is. Many years ago, she changed the direction of her life and it somehow involved motorcycles. Looking back I’m sure she would agree this was a good thing. Living in California, she has pursued her dream of being involved in the motorcycle industry by speaking at events encouraging others to ride and representing tours for women riders. Also a world traveler on a motorcycle, she only has more great things planned for the future. I can’t wait.
Shawn Thomas currently works for Rawhyde Adventures and makes his living doing what he loves to do. I know he’s not writing a blog about his adventures, but his enthusiasm is contagious. A family man making the sacrifices to follow a dream.
If you like following my blog, check out the people I like to follow. There are so many more I could mention They are doing what can be difficult to do: Writing about their riding adventures and making it interesting enough to keep you coming back for more. Thank you all for allowing me into your adventure and keep it coming!
The long old road of truth awaits those who ride motorcycles. We somehow find our way to places we think we’ve been only to find this time it’s different. It isn’t always about what we see, but more of what we find. Finding the truth about myself and giving validation to everything that goes on inside this pretty little head of mine is exactly what I need when the moment is right. Sure, sometimes those moments are few and oh, so far between. Winter can be longer and harder for a motorcyclist as we need the constant motion and the tilting of horizons to be plumb again. The less vertical we get our bikes, the more true we feel. It’s all about calibration.
“The less vertical we get our bikes, the more true we feel. It’s all about calibration.”
When we finally find answers to questions we never asked, it becomes apparent there is more to us than meets the eye. We ride to not only lose ourselves, but also to get an understanding of why we desire to get lost in the first place. Having ridden motorcycles for so many years it has proven itself as a vehicle for answers. What’s over the next hill and around the next curve? My motorcycle will answer that question. How cold is it and how hard is it raining two miles down the road? Yep, you got it. How far is the next gas station and will I make it? I’m confident my motorcycle will let me know the answer to that one. Not every answer is something we want to hear or see for that matter.
Those answers to life’s questions come to me in the form of reflection and contemplation. I’ve often said my motorcycle is where I do my best thinking and this remains true. The longer the ride, the further I reflect. Reflection seems to put me on the road to find what I search for internally. I don’t know if we are designed to find all the answers to life’s questions as I think it is the search for these answers that keeps us moving. As long as I’m moving, I’m good.
You have your own reasons for riding as I do. Our motorcycles provide us with the stimulation for all our senses and it’s hard to give just one reason. Transportation, recreation, motion and emotion is a lot to expect from our bikes but they handle it well. I can do my best thinking when I’m not thinking about much at all, and I often see more of my surroundings without even looking. An amazing machine for such a simple guy like me.
Jeff Maddox 