There was a time when things were handmade and built to last, and when you held quality in your hand and you could feel it. We’ve strayed far from quality and caring to somehow accepting a short life expectancy from what we purchase – so much for passing it on to our kids.
As a kid growing up I was fascinated by my fathers watch. Something he wore daily, and that rare moment when he was standing still, I would look it over. It wasn’t anything special, but I remember looking at it and thinking how old it seemed even then. It was worn and hard to read but the best way to describe it is to say that this watch my father so dutifully wore was standing the test of time. It must have been a faithful watch, keeping the best of time or my dad wouldn’t have worn it. To this day, I still catch myself looking at my fathers watch.
What once was a land of handmade, no-two-the-same, can’t buy it just anywhere products – we’ve digressed into a mass-produced, everyone has it environment. But it’s not the artisans fault. What’s the old saying? Oh yeah, something about you get what you pay for. The hands that crafted have grown tired and retired and have been replaced with machines that have no creativity, no pride or heart.
So it was March of 2012 when I received an email from Stephen Berner. He was contacting me to write a blog for his website, and after checking it out, I wasn’t sure what I was writing was good enough. I was completely blown away by Steve’s angle on the American V-twin lifestyle and all that surrounds it, and me being a small town guy who can’t seem to get out of said small town, had doubts on my abilities. But he believed in me and there was nothing to say but “yes, I’ll do it.”
I’ve learned a lot from Steve. Without knowing, he pushed me to be more creative. He gave me an opportunity to think beyond the city limits I’ve grown comfortable with and to try harder, think harder, and look at things from a different angle. And for that I owe him a “thank you.”
Steve has a thing about closed and long-abandoned factories where men and women not only built these factories but everything that came out of them. They took pride in what they manufactured and it showed on their dusty clothes, dirty faces and callused hands. A symbol of America that is slowly being forgotten and left to die one brick at a time. The hopes and dreams of these workers forgotten when they were carried out the front door in their lunch pails for the last time.
Steve has taken his passion and his love for quality, hand-made-in-America, to crafting it into leather. With the effort of those who have paid their dues and rightfully passing on their skills and knowledge to someone who cares enough to carry on a tradition, Steve has taken it upon himself to produce what he so believes in. Beauty. Quality. Handmade.
You can’t rush this kind of work and mistakes can’t be covered. Do it right or don’t do it at all, I say. And what’s that old saying again? Right. Get what you pay for. To pick up the tools of a trade that has almost been forgotten is admirable. Not everyone can do it, and sadly so few even want to. It can’t be easy, as it requires creativity, patience, a steady hand and the ability to see the end result before you’ve picked up a tool. Slow and deliberate, but worth it.
I suggest you check out Steve’s goods and see for yourself. Support those who take the time to do it right, right here at home, and carry with you something that will only get better with age.
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Etsy
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Jeff Maddox 