So a few days ago I see a fellow biker’s helmet resting on his seat as I park next to him. I climbed off mine and glanced over again at his helmet only to see the sticker on the side that read “Ride it like you stole it!” Now, I don’t know if this individual was just making a proclamation about the enthusiastic way he rides, or if he was advertising how he acquired his motorcycle. Either way it made me think about the way we promote ourselves and the sport we love so dearly.
Now I can be as rambunctious as the next person, and I have been known to ride hard and fast, but the reality is when I make a major two-wheeled purchase, to a certain extent I need to take care of it. My motorcycles come with a title and sometimes a payment. I keep the proper insurance and registration within easy reach in case I need it. So when it comes to the “stole it” part, I just don’t fit in. Also with the high cost of getting bikes fixed due to the lack of maturity or some other reckless act, breaking it is not an option. And just my luck, if I “ride it like I stole it”, it would end with me “getting a ticket”.
As I ride off I had to ask myself…what if you “rode it like you financed it”?