Gravel Road…King

The struggle is real. I can only imagine walking the hallowed halls of the Harley-Davidson Motor Company in 2019, the weight of a legacy built by Harley and Davidson brothers pressing down on you. With over 115 years of constructing this legendary icon and searching for the ways and means to continue this brand for another 115 years, must be stressful. A brand that has survived through literally generations is quite a feat, all-the-while forecasting the future wants and needs of their customers and trying to remain relevant in a ever changing landscape. It’s not easy living in the present and the pressure must be tremendous.

I have to hand it to The Motor Company. The last few years they have made a commitment to bring a plethora of new models to market and contrary to what we see about the LiveWire, not all of them are electric. The new Pan America and the Bronx are classic examples of a more forward thinking company. I, for one, have traded my off my Harley-Davidson Road King for a BMW GS. After logging several hundred-thousand miles on Harley’s tying to find myself, I’ve come to realize I may be hiding down some lonely gravel road or cow trail. And a Gravel Road King it was not.

I, for one, have traded my off my Harley-Davidson Road King for a BMW GS. After several hundred-thousand miles on Harley’s tying to find myself, I’ve come to realize I may be hiding down some lonely gravel road or cow trail. And a Gravel Road King it was not.

But these challenges aren’t exclusive to Harley-Davidson. This modern day dilemma finds a cell phone in every hand instead of a throttle. It’s easier to watch a few internet sensations on YouTube doing what we all should be doing – getting out and experiencing life the way it should be. I applaud Harley-Davidson for taking a leap into other segments, and the development of the Pan America and Bronx are a great start. Looking back, maybe the relationship between Buell and The MoCo came at the wrong time. And before you comment under your breath, the Buell Ulysses was a good motorcycle. And let’s not forget the Sportster XR1200. This is a classic example of Harley actually stepping up their game with a model and a market that wasn’t ready. With all the hoopla surrounding the Indian FTR1200, one would think the XR1200 would be a success on today’s showroom floors. We get excited about new models, but if customers don’t make the purchase, plugs get pulled. Another good bike lost to lack of sales.

Just as the Founding Fathers would never fully see the success of the motorcycles they built, they could truly see the effect their motorcycles had on riders of the day. Besides basic transportation, their motorcycles were a part of the social piece that Harley-Davidson is known for. Rides, races and gatherings brought those with this common bond together – and the sights, sounds and smells were the glue that kept it going. With all this social media we have now, I believe something is missing. Maybe it’s the social part.

their motorcycles were a part of the social piece that Harley-Davidson is known for. Rides, races and gatherings brought those with this common bond together – and the sights, sounds and smells were the glue that kept it going.

I consider myself an average guy. As a Harley-Davidson enthusiast maybe I’m part of the Motor Company’s problem. As I get older, I’m finding I still love all things motorcycle, but my interests are changing and my desire to see the same roads differently are high. Let’s throw in a random dirt road or trail in for good measure. My last three Harley’s were touring bikes and right now I don’t need another one. I need something that takes me back to when I first started riding and the joy I felt. A dirt bike? No. Because I still need to commute and have the ability to travel. When selling motorcycles over the years I’ve always said “any of these bikes will take you wherever you want to go, but is that how you want to get there?” And at this moment in my life, my Road King isn’t how I want to get there.

As I get older, I’m finding I still love all things motorcycle, but my interests are changing and my desire to see the same roads differently are high. Let’s throw in a random dirt track or trail in for good measure.

Had the Pan America’s release been a few years ago, I would have been riding one. I like it. I also like the direction Harley is going but with it comes the struggle of bringing it’s customers along for the ride. To build excitement for new and old riders alike can be difficult, but not impossible. It can be harder for a company like Harley as they are continuing their legacy. When rumors of the Rushmore Project came out for the 2014 model year, before the Twin-Cooling was introduced, I said in a previous blog post if they build a liquid-cooled bike the masses will buy it. I hope the same for the Pan America and the Bronx.